A skin care product that languished on the shelves for years has become so hot in Britain that pharmacies are limiting customers to one bottle each.
The secret of success for Boots' No. 7 Protect and Perfect anti-aging serum is a BBC special this year identifying the product as something that may actually work, The Los Angeles Times reported Wednesday.
Ever since a dermatologist who analyzed the serum gave it a thumbs-up, demand for the product has reached unprecedented levels in the United Kingdom.
A spokeswoman for the Boots pharmacy chain told the Times that in a single weekend they sold 160,000 bottles.
The plant that manufactures No. 7 has increased production to 20,000 bottles a week but it still isn't enough to meet demand.
"The first weekend after the BBC program, we gave tickets out because the queue was so big," Boots employee Sue Desilva said in the Times article. "They're working 24 hours just to make it."
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